J6779 is the soft pouch that goes inside the box. It costs a fraction of a hard case, weighs almost nothing, and stops the frame rubbing against a carton or another frame during shipping — which is the actual job for most eyewear packaging, whatever the shelf presentation looks like.
The material is a soft PU with a leather-look grain, in white. The top folds over and closes with a press stud, so the frame does not slide out when a customer picks the pouch up by one corner.
White is the right default for this item because it separates the frame visually from the packing and photographs cleanly. It can be printed with a single-colour logo on the face, or supplied plain and left to the box for branding.
Most buyers order pouches alongside hard cases — a hard case for the retail pack and a pouch for the outer carton — so both arrive in the same shipment.
