20028WD is a slim hard case with a matte, leather-grain surface. Matte finishes are the practical choice for retail: gloss shows fingerprints and scuffs from the first handling, while this surface stays clean-looking through a full season on a display rail.
At 160 × 60 × 35 mm it takes a standard optical or sunglass frame with a little room to spare, but stays narrow enough to sit in a coat pocket. The three colours — navy, black, brown — cover the conservative end of the market where most private-label optical programmes actually sell.
The case is coated board over a rigid core, so it weighs very little while still resisting pressure. For programmes where the case travels by air freight, that weight difference adds up across a few thousand units.
Branding sits well on the matte surface: debossing gives a quiet, premium result, and a one-colour print is the cheaper option for volume. We can also supply the case unbranded so your own sticker or sleeve carries the brand.
