Beaded Metal Eyeglass Chain XJJ-1

XJJ-1 is a beaded metal chain in a gold tone with green accent beads — jewellery first, eyewear accessory second, which is what makes the category work at retail. A customer who would never buy a functional cord will buy a chain that looks like something they would wear anyway.

The chain ends in eyewear loops that slide over the temple tips, so the glasses can be taken off and left hanging rather than set down on a table or pushed up into the hair. For a frame range sold with a matching chain, it also raises the average transaction value at almost no added weight.

Beaded chains photograph well, which matters for online ranges: the product reads clearly at thumbnail size in a way that a thin metal chain does not. That is why this format is the one most often used in catalogue covers and social posts.

Supplied individually bagged or bulk, with or without a printed backing card. Mixed assortments and matched sets with frames are available.