Microfibre Cleaning Cloths, Six Colours NS-D003

A microfibre cloth is the least expensive item in an eyewear package and the one a customer keeps longest. NS-D003 is 180 × 90 mm — large enough to clean a whole lens with one wipe and to be used as a small screen cloth, which is now how many people actually use it.

Six stock colours: black, grey, navy, red, orange and lake blue. A colour-matched cloth looks deliberate; a random one looks like a freebie, and the difference in unit cost between the two is negligible.

Printing is the point of this product. One to four spot colours cover most brand marks, and full-colour sublimation handles photographic artwork or gradients. Edges can be stitched or heat-cut depending on how the cloth will be used and how premium it needs to feel.

Cloths are usually ordered with cases and pouches so the whole accessory pack is approved in one round, rather than three suppliers printing three shades of the same brand colour.